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February 03, 2014

Fundamentals vs. Price History Research Types

Two research types: fundamentals vs. price history

Whether the growth or value approach appeals to you--and you may prefer a combination of the two--you'll need criteria for implementing it. Many investors prefer to analyze fundamentals (data about a company's operations) to determine just what its shares are worth given its potential. Buy-and-hold investors tend to focus on fundamental data, which doesn't change as quickly as price charts.

Technical analysts would rather focus on a company's stock price. They attempt to identify trading patterns on charts that show price history or trading volume, believing that those patterns can help them identify price trends. Technical analysis also is used to analyze trends in markets as a whole. It requires more day-to-day attention than does fundamental analysis. Many investors like to combine both types of research.

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